Re: [LM_NET] Chrysler/Dodge "Drive for the Kids" fundraiser

[Suzanne Ng <suzanne@WHATEXIT.COM>]

Since several people asked for more info, I figured I would post what  
I knew.

As an owner of a Chrysler vehicle, I get a magazine 3--4 times a year  
detailing new vehicle info, car care tips, etc.

The Spring/Summer 2006 edition of _Chrysler_ (p. 59) has this:

"Drive for the Kids"  - Test drive a Chrysler and get money for your  
kids' school...
"That's the essence of Chrysler's Drive for the Kids program. It's  
easy: Local Chrysler dealers team up with your school parent-teacher  
organization and bring an assortment of vehicles to an upcoming  
social activity -- say, an ice cream social or carnival, While the  
kids are playing, parents inspect and test drive. For every test  
drive and completed product evaluation, Chrysler donates $5 to the  
school, on top of the original  $50 they pay the school for hosting  
the event.
"The school is so appreciative of our help and the parents work so  
hard to make the event happen,", said Sam Stevens, president of Sam  
Stevens Motors in Amory, Missisiippi. "It's a very positive  
experience for them and our staff." Steven Birkhead, sales manager of  
Mike Quinn Dodge Chrysler in Tulsa, Oklahoma, agrees. "I didn't  
realize $400 or $500 meant so much to the PTA, " he says. " Drive for  
the Kids is really appreciated by the parents."

  I've contacted 5 local dealerships -- 1 is moving and does not  
participate, one does not participate (the sales person that answered  
the phone had to check with a manager as she had never heard of this  
program)  and 3 others have to check with their managers (because  
they had no clue what I was talking about) and get back to me.

  I will be calling Chrysler HQ in the AM to find out more about this  
program, before I pass it along to my PTA.


*********************************************************
Suzanne Ng, Librarian
South Mountain Elem. School
South Orange, NJ 07079
email: sng@somsd.k12.nj.us
http://www.southmountain.somsd.k12.nj.us
*********************************************************


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